The Alumni Association wanted to connect with new graduates as they transition to become new Alumni. Crafted as a gift, the 2019 New Grad membership was transformed into a self-mailing box, solving the challenge of mailing a license plate frame, along with a clear stadium bag, and membership card. The welcome card was designed with a back pocket filled with sponsor gift cards and coupons to complete the package.
Campaign included social media promotion, email and website design.
New memberships increased by 25% with new packaging design
Art director, Box concept designer, production coordinator
Inside box wallpaper design of icons and phrases relevant to a new graduate was created to add to the excitement when opening this gift box.
Welcome card back pocket helped organize promotional materials and coupons
New Grad promotional mini-brochure illustrated the benefits of joining in a small, takeaway design
Landing page graphic along with support graphics connected the campaign
Social media graphics and gif