Michele Locatelli
Art Director and designer with 20+ years of experience in the fast-paced and deadline-sensitive environment of design. From small agency to large institutions, opera promotions to elementary textbook design, I possess extensive design experience for the challenges new design projects bring. Detail oriented, organized, resourceful, and able to juggle many projects under constantly changing priorities—all while retaining a sense of humor.
WORK EXPERIENCE
University of Virginia
Associate Director, Graphic Design
Charlottesville VA, 4/20 – present
Art direction and design lead for the execution of direct marketing promotional pieces. Work closely with writers, project managers, campus partners and internal teams to coordinate on large-scale mail campaigns and boutique high-end touch pieces. Design, production, and collaboration.
University of Washington, Alumni Association (UWAA)
Art Director/Creative Services Manager
Seattle WA, 8/06 – 4/20
Art direction and lead designer for the design and execution of promotional pieces, posters, invitation materials and collateral for events, lectures, and campus-wide activities. Work closely with writers, project managers, campus partners and internal teams to coordinate on campaigns and events. Hands-on design, production, and photo manipulation. Oversee production and resources, print buying, supervise design contractors, and manage vendor relationships.
Michele Locatelli Design
Seattle WA, 8/06 – present
Produced exceptional visual communication solutions from design to final production. Maintained excellent communication with both clients and vendors. Projects included: posters, direct mail, advertising, web graphics, and marketing collateral. Clients include; non-profit arts organizations—
On the Boards, Spectrum Dance Theater, Whim W’him; Institutions—Swedish Medical Foundation; Seattle Opera; University of Washington Graduate School
Seattle Opera
Art Director
Marketing, Advertising, and Collateral Design
Seattle, WA, 1/00 – 8/06
Lead designer for all departments within Seattle Opera’s organization. Art direction, design, and production of seasonal brochures, posters, collateral materials, promotions and advertising. Worked closely with writers, project managers, and general director on projects through promotional and thematic conceptualizing, design, and final execution. Commissioned and art directed original fine art for promotion of opera seasons. Coordinated production and resources, managed and supervised design contractors, and oversaw vendor relationships.
Technical Skills
Proficient in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat),
MS Word, Wordpress
Education
Syracuse University, Syracuse, New York | Bachelor of Fine Arts Degree, Advertising/Communication Design